After having attended the Service Design Global Conference in Cardiff this week, we are now feeling ready for action. We were spoiled with engaging speakers like Nick Leon from The RCA who, with great passion, made sure we understood that service design is not a new design discipline; it’s redefining what design is. This year’s theme Transformation Through Service Design showcased many great transformations already going on and inspired us to think big. We hope you are in!
A taste of Copenhagen
Together with NCE Culinology, SDG is leading an innovation programme in Stavanger for players from the Norwegian food industry. These days, the group is on an inspirational trip to Copenhagen, and we hear enviable stories about oyster slurping, beer brewing and marzipan tasting. To accompany the savory inspiration, they have also been to Louisina Museum of Modern Art to experience the trees by artist Ai Weiwei. Composed of dead wood fragments from a forest in China, they remind us that if we continue to ravage the nature, man-made and dead could be the future. A true reality check.
The true mark of good design
Award season continues and last night in Oslo, SDG was thrilled to receive two Awards for Design Excellence from the Norwegian Design Council. The awards, known as Merket for God Design, recognise outstanding creative work and the succesful use of design as a strategic tool in product development and market communication. SDG was awarded for our visual identity work for EVRY and with Inne Design for TINE Melkerampa. Congratulations to the SDG teams, EVRY and TINE! View the full awards here.
Webby Awards Honoree
SDG is as an Honoree in the Webby awards! Honorees are selected as being among the top 15% of all work entered from around the world. Our Gule Sider app was chosen in the Utilities and Services category. Congratulations and many thanks to those we worked with at McCann, Mediafront, Eniro and INT. Read the case.
Inspiration Outside and In
We´re certainly back in action after our Easter break! This week we hosted Breakfast Forward - a diverse audience heard inspiring talks about Norwegian success abroad from Nina Skarra, Fuglen, Statoil and Jordan. And we ended the week with the 2nd summit day of SDG Tomorrow - more inspiring talks including from our own Bjørn Gunnar Staal.
As we enjoy a break in the Norwegian spring sun, we wish all a very Happy Easter!
Jørgen Eidem joins SDG
We are very happy to welcome on board the renowned designer Jørgen Eidem, most recently of Grandpeople fame. Jørgen will be working on a variety of projects at SDG, bringing to bear his invaluable experience in digital and editorial design, and more.
Double gold at Gullblyanten
SDG and Inne Design were delighted to win gold last Friday night at this year´s Gullblyanten for our design for Melkerampa. Gullblyanten is the Norwegian annual award for creative commerical communications. Melkerampa won gold in not just one, but two categories - Identity development and Branded Environments. Many congrats to SDG, Inne Design and TINE!