After having attended the Service Design Global Conference in Cardiff this week, we are now feeling ready for action. We were spoiled with engaging speakers like Nick Leon from The RCA who, with great passion, made sure we understood that service design is not a new design discipline; it’s redefining what design is. This year’s theme Transformation Through Service Design showcased many great transformations already going on and inspired us to think big. We hope you are in!
A taste of Copenhagen
Together with NCE Culinology, SDG is leading an innovation programme in Stavanger for players from the Norwegian food industry. These days, the group is on an inspirational trip to Copenhagen, and we hear enviable stories about oyster slurping, beer brewing and marzipan tasting. To accompany the savory inspiration, they have also been to Louisina Museum of Modern Art to experience the trees by artist Ai Weiwei. Composed of dead wood fragments from a forest in China, they remind us that if we continue to ravage the nature, man-made and dead could be the future. A true reality check.
Happy Summer Holiday!
To reload our creative minds we will close the office between the 7th and 28th of July. Some will be off to enjoy the Norwegian coast, relax on the Danish countryside, explore the streets of Miami, tame the surf board outside Tarifa while others will be just plain lazy in Malaysia. See you fresh and inspired at the end of the month.
Last night we celebrated ourselves and each other with a great summer party. The festivities took place in the backyard at MESH - Norway's first gathering place for challenge, change and innovation. We shared great stories from the past, made new ones and dreamed of stories to come. And then there was dancing... Thanks MESH!
Roar from Cannes!
Last night we were the proud receivers of not only one, but two Bronze Design Lions for the team effort of creating Tine Melkerampa together with Inne Design. The proud lions were awarded for the categories Large Scale Logo Identity and Permanent Retail. Many congrats to SDG, Inne Design and TINE!
A giant leap for innovation
Our innovators from SDG Tomorrow are back from The Big Apple and World Innovation Forum. They are filled to the brim with learning and inspiration to be implemented in their everyday work. Sparked by speakers such as Mauro Porcini and John Kao, discussions lasted until the late hours, complemented by gastronomic experiences and roof terraces overlooking the city skyline. No doubt, an SDG highlight was when our own Øystein Hagen entered the stage to introduce John Kao. We urge you to take a look at some of the other most memorable performances here.
Thank you, ED!
It was great evening for SDG at the European Design Awards in Belgrade last weekend. Represented by our designers Randi and Ingvil (to the right, in two of the three yellow dresses this evening), we were delighted to bring home a silver award for sdg.no and a bronze award for Melkerampa. Also ED, thank you for shortlisting Statoil ONS touch table!
Ready for take off
Next week, this year's SDG Tomorrow participants will reach the peak of their innovation journey, when they travel to New York to attend World Innovation Forum.
We wish them all an eventful and inspirational trip! More news from their journey will follow.