Through their practice as chiropractors, the three female founders of Bekken & Barn saw the need for a product that could support mothers and their babies throughout pregnancy and maternity. The idea was to make a pillow that had many similarities with the classic maternity pillow, but which would appeal to a broader target group because of its design and multifunctionality. The pillow needed a modern and clean product identity with a corresponding web site.


The work was carried out in close collaboration with K8 industrial design and Bekken & Barn, who were in the process of finalizing the pillow. We started out by clarifying the feelings and associations we wanted the product to create among it’s users: relaxed and mindful, naturally Scandinavian and yet with a quirky twist. In the chosen design, these elements are represented by soft textile colours in contrast to the vibrant identity colour, a crisp image style and a somewhat peculiar symbol accompanied by a pattern made up of distinctive icons. The label on the pillow and the silicon rings for attaching the cover, are two things that stands out visually, with its strong neon colour. For the website we used Squarespace to create a clean and informative site, explaining the product and its benefits.


The result is a modern, yet classic pillow that can easily be placed in your sofa or be kept lying around the house. The process was one of the essential parts that Bekken & Barn needed in order to finalize their product, launch it on the market and create a solid base for developing the bbhugme brand further.