Blossa Frisk

Background

Blossa is the market leader for glögg in Sweden, and they know this traditional Christmas beverage from the inside out. For Christmas season 2014 they decided to create a glögg with low alcohol level, a beverage that compliments the other more traditional Blossa glöggs, as well as Blossa Annual.

Challenge

With the Blossa heritage it was important to create a design that caputures the Blossa brand and makes it easy for consumers to recongnise the bottle. At the same time we wanted to communicate that Blossa Frisk is a whole new product with a taste that slightly differs from the traditional glögg range.

Solution

We designed a bottle that captivates the light and brightness of summer, communicating the fresh taste of elderflower and citrus – without loosing the cosy feeling of Christmas by adding a traditional pattern and using the original Blossa bottle. The result is a new Blossa, in a recongnizable costume, with a feel of Christmas and summer at the same time.