In 2008 the mutual insurer KLP (Kommunenes Landspensjonskasse) decided to market its services to a wider group of potential customers. Design when used as a marketing device is not only about creating a recognizable logo to identify the client – it’s also about creating increased demand and recognition in the market. SDG created a new profile for the institution which helped it successfully position itself as a serious name in the financial sector.
AWARDS
Nomination, Visuelt 2008
The Award for Design Excellence, 2010
