NetCom is Telenor´s largest competitor in the Norwegian telecommunication market. Over time NetCom had lost its own uniqueness both in communication and offerings in the market. SDG redesigned the logo and identity to have a more modern and playful look, differentiating it from its corporate competitor. By placing emphasis on the idea of dialogue in the logo, a close and personal space is created. Different moods and personalities in the logo are expressed depending on the situation and context . The simple continuous hand-drawn line on the different applications ties the identity together.