Nick & Johnny Small Batch

Background

In 2014 it was time to breathe new life into Nick & Johnny, the maverick snus-brand at Swedish Match. We created a concept based on the true craftmanship and the snus passion; which is so strong and present in the company.

Challenge

The concept needed to contain elements of surprise in order to gain attention over and over again from its fans.  We did not have to look far for an idea: In working with the new identity for Nick & Johnny we were very inspired by the revitalising of the micro brewery culture, so naturally, what Nick & Johnny needed was a limited edition small batch snus!

Result

We created a design where the Nick & Johnny brand is still present while a new expression communicates the limited edition and the feeling of snus blenders standing in the lab, trying different flavours to come up with the perfect blend – Blend No 5.

 

See the full Nick & Johnny story here.