In 2008 NSB launched a new brand platform and subsequently wanted to adjust their visual profile. SDG was engaged to develop the new identity based on the key values: experienced, efficient, environmentally-friendly and warm. The visual profile was applied to everything from on-board food packaging, coffee machines and informational posters, to electronic travel cards and digital interfaces.
Language is an important aspect of NSB´s identity, and to support the brand platform a language profile was developed, introducing a clear and more direct style.