NÜO Athletic Innovation

Two entrepreneurial Swedish brothers, passionate about wellness, created a set of innovative, compact home workout tools. Our assignment: to help these clever siblings package their offer with strong international brand based on smartness, Swedish engineering and simplicity. 

We created Nüo Athletic Innovation. Flagship products like Flexbell (the smart dumbbell) and Omni Gym (the super compact gym) proves that Nüo really stands out in the cluttered workout equipment category, and now they have the brand, the web, and the communication tools to show it.

For Nüo we did the naming, descriptor, brand platform, identity, communication material and web.