ONS 2012 Statoil Stand Concept

The Statoil stand is faultless, with custom touchscreens scattered around with features that would make Steven Spielberg and Ridley Scott blush. With its dramatic but still somehow soothing blue lighting, and pitch-perfect electronic soundtrack, the stand is like a Kraftwerk concert inside an Italian modern art museum.

- Mark Lewis, Stavanger Aftenblad (31.08.12)


The conference and exhibition Offshore Northern Seas (ONS) is the leading meeting point for the oil and gas business in Norway. Arranged every second year, it attracts about 1,300 exhibitors and 60,000 visitors from more than 100 countries. For Statoil, ONS is the main arena for network-building and meeting suppliers, potential partners and future employees.

Following from the success of the 2010 experience created by SDG, the task in 2012 was to create a truly unique and comprehensive brand experience of Statoil using the latest interactive solutions.


Working in close cooperation with the expert Statoil team and experienced technology partners we developed an innovative and informative concept for the stand.

The centerpiece for the experience and storytelling was six high-end Microsoft touch tables. Through intuitive and simple navigation ONS visitors could easily see the extent of Statoil’s global commitment, and dive into the main issues that Statoil wanted to present at the show; increased oil recovery, unlocking the energy opportunities in the North, and the possibilities of creating a subsea factory.

The touch tables also worked as an effective contact point between the Statoil staff at the stand and visitors, making it easy and natural to start a dialogue.

The touch tables were supported by seven different sequences presenting the main issues on a 3x13 metre-large video screen. Statoil’s staff could also use the specially developed iPad app MyStatoil where they could present in a more individual way the company, its focus issues and latest updates. Spider matrix, light and sound were specially designed to support and reinforce the concept within the stand.

The overall result was a unique and holistic experience of the Statoil brand, and a clear focus on the issues that are important to Statoil today and in the years to come.

Read the full Aftenbladet story