Brim Explorer

Exploring the arctic minus the massive footprint. Brim Explorer pioneers the electric, arctic catamaran experience.

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The logo combines a stylized wave and a lightning bolt - the universal symbol for electricity 

Brim Explorer

Exploring the arctic minus the massive footprint. Brim Explorer pioneers the electric, arctic catamaran experience.

Challenge

Brim Explorer was founded by two Norwegain pioneers in 2017. They wanted to push the tourism industry in a more sustainable direction by creating a fully electric tourism vessel, thus showing the industry that they can create a brand that is sustainable for the planet, people and as a business. They needed to find their brand identity and create a visual profile, and we gave them a helping hand along the way.

Solution

The concept of their new identity explores the intersection between technology and nature, the core of what Brim Explorer delivers. Like the new artic adventures Brim offers, their identity is pure, personal and very much alive. With few, carefully selected elements the profile was created to communicate clearly and concisely - with a visual toolbox created to help Brim stand out as a different kind of actor in the crowded Norwegian tourism industry. 

Impact

The new identity has been important for Brim in establishing a brand even before their first boat is operational. The identity was implemented at an early stage, and has served as a backdrop for communication, to create awareness even before the boat welcomed their first tourists in October 2019. From 2020 Brim Explorer will bring its guests to Lofoten, Tromsø and Svalbard - in a respectful and eco-friendly way. We will cheer them along on their adventures through the arctic oceans. 


“The collaboration with SDG helped us to shape our identity and visual expression in the early stages of the company. This helped us take a clear position towards a holistic brand experience for our customers, investors and other collaborators, something that has proven to be extremely valuable to us.” Agnes Arnadottir CEO
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  • Industry:
    Sustainable tourism
  • Client:
    Brim Explorer
  • Period:
    2019
  • Category:
    Brand Identity