Boom! Our Creative Lead, Nicklas, have had a chat with Creative Boom about food, typography, farmers as rockstars and the new identity for Matstreif.
"The overall aim of the new identity was to "to be visually striking in both Oslo and Norway in general - an active approach to reverse the trend of declining visitor numbers." The visual aspects including the typeface, bold colours and a new illustration style are complemented by a new approach to illustration and documentary-esque photography style. The tone of voice was reworked to be "tasteful and humorous" while aligning with the overall feel of vibrancy and flexibility." - Nicklas Haslestad