Sustainable products for the little one
SDG
Lev Vel
    • Industry:
    • Retail
    • Client:
    • Rema 1000
    • Category:
    • Brand Strategy
    • Brand Identity
    • Packaging

REMA 1000 wanted to develop a new brand for products targeted at families with kids. Their goal, to stop forcing parents to have to choose between high quality, low price-point and socially responsible products. Now there’s a sentiment worth cheering for. Whilst no other brand had so far managed to combine these three values into one product range, Rema was convinced that, with a little help, they’d be able to make a serious dent in the market.

With a name that embodies its sustainable approach, Lev Vel (Live Well) is a universe of stories and characters designed to capture the imagination of kids and parents alike. All good, clean, wholesome fun. Cruising away from traditional category imagery of happy, smiling mum’s and their babies, Lev Vel has a shelf impact that’s difficult not to notice. Let’s face it, trapesing around the supermarket with a cranky baby or slightly oversized toddler under one arm, and a shopping trolley in the other, is not everyone’s idea of a good time. The least we could do was to inject a little fun into the experience, maybe even provoke a smile, while selling great value, socially responsible, quality products.

Lev Vel opened up the idea of responsible purchasing to a wider, non-niche audience. Their products have become the easy choice for quality, price, environment and health, across many categories - from smoothies to nappies. The brand is redefining what customers expect from wellness, care and sanitary products.

Lev Vel

Sustainable products for the little one

REMA 1000 wanted to develop a new brand for products targeted at families with kids. Their goal, to stop forcing parents to have to choose between high quality, low price-point and socially responsible products. Now there’s a sentiment worth cheering for. Whilst no other brand had so far managed to combine these three values into one product range, Rema was convinced that, with a little help, they’d be able to make a serious dent in the market.

With a name that embodies its sustainable approach, Lev Vel (Live Well) is a universe of stories and characters designed to capture the imagination of kids and parents alike. All good, clean, wholesome fun. Cruising away from traditional category imagery of happy, smiling mum’s and their babies, Lev Vel has a shelf impact that’s difficult not to notice. Let’s face it, trapesing around the supermarket with a cranky baby or slightly oversized toddler under one arm, and a shopping trolley in the other, is not everyone’s idea of a good time. The least we could do was to inject a little fun into the experience, maybe even provoke a smile, while selling great value, socially responsible, quality products.

Deliveries
  • Brand Strategy
  • Brand Identity
  • Packaging
 
Case Levvel 02
Case Levvel 02 copy
Case Levvel 05
 
Case Levvel 08
Case Levvel 09

Together with Bjørn Rune Lie, we developed an extensive library of illustrations

Case Levvel 07
Case Levvel 11
Case Levvel 12

Bjørn Rune Lie also drew letters for Stefan Ellmer to develop into a font. It's called Lev Vel Script™

D7922534436783 56d0796c1b682
Case Levvel 13
Case Levvel 14
Case Levvel 18
Case Levvel 04
 
Case Levvel 10
Case Levvel 17
Case Levvel 16

Lev Vel opened up the idea of responsible purchasing to a wider, non-niche audience. Their products have become the easy choice for quality, price, environment and health, across many categories - from smoothies to nappies. The brand is redefining what customers expect from wellness, care and sanitary products

Case Levvel 01