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- Industry:
- Retail
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- Client:
- Rema 1000
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- Category:
- Brand Strategy
- Brand Identity
- Packaging
REMA 1000 wanted to develop a new brand for products targeted at families with kids. Their goal, to stop forcing parents to have to choose between high quality, low price-point and socially responsible products. Now there’s a sentiment worth cheering for. Whilst no other brand had so far managed to combine these three values into one product range, Rema was convinced that, with a little help, they’d be able to make a serious dent in the market.
With a name that embodies its sustainable approach, Lev Vel (Live Well) is a universe of stories and characters designed to capture the imagination of kids and parents alike. All good, clean, wholesome fun. Cruising away from traditional category imagery of happy, smiling mum’s and their babies, Lev Vel has a shelf impact that’s difficult not to notice. Let’s face it, trapesing around the supermarket with a cranky baby or slightly oversized toddler under one arm, and a shopping trolley in the other, is not everyone’s idea of a good time. The least we could do was to inject a little fun into the experience, maybe even provoke a smile, while selling great value, socially responsible, quality products.
Lev Vel opened up the idea of responsible purchasing to a wider, non-niche audience. Their products have become the easy choice for quality, price, environment and health, across many categories - from smoothies to nappies. The brand is redefining what customers expect from wellness, care and sanitary products.
Sustainable products for the little one
REMA 1000 wanted to develop a new brand for products targeted at families with kids. Their goal, to stop forcing parents to have to choose between high quality, low price-point and socially responsible products. Now there’s a sentiment worth cheering for. Whilst no other brand had so far managed to combine these three values into one product range, Rema was convinced that, with a little help, they’d be able to make a serious dent in the market.
With a name that embodies its sustainable approach, Lev Vel (Live Well) is a universe of stories and characters designed to capture the imagination of kids and parents alike. All good, clean, wholesome fun. Cruising away from traditional category imagery of happy, smiling mum’s and their babies, Lev Vel has a shelf impact that’s difficult not to notice. Let’s face it, trapesing around the supermarket with a cranky baby or slightly oversized toddler under one arm, and a shopping trolley in the other, is not everyone’s idea of a good time. The least we could do was to inject a little fun into the experience, maybe even provoke a smile, while selling great value, socially responsible, quality products.
- Brand Strategy
- Brand Identity
- Packaging
![Case Levvel 02](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_02.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_02.jpg 600w )
![Case Levvel 02 copy](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_02-copy.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_02-copy.jpg 600w )
![Case Levvel 05](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_05.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_05.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_05.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_05.jpg 600w )
![Case Levvel 08](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_08.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_08.jpg 600w )
![Case Levvel 09](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_09.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_09.jpg 600w )
Together with Bjørn Rune Lie, we developed an extensive library of illustrations
![Case Levvel 07](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_07.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_07.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_07.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_07.jpg 600w )
![Case Levvel 11](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_11.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_11.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_11.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_11.jpg 600w )
![Case Levvel 12](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_12.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_12.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_12.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_12.jpg 600w )
Bjørn Rune Lie also drew letters for Stefan Ellmer to develop into a font. It's called Lev Vel Script™
![D7922534436783 56d0796c1b682](/uploads/images/05-Work/Lev-Vel/_free4/88864/d7922534436783.56d0796c1b682.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/d7922534436783.56d0796c1b682.png 1400w, /uploads/images/05-Work/Lev-Vel/_free2/d7922534436783.56d0796c1b682.png 1000w, /uploads/images/05-Work/Lev-Vel/_free1/d7922534436783.56d0796c1b682.png 600w )
![Case Levvel 13](/uploads/images/05-Work/Lev-Vel/Case_Levvel_13.gif)
![Case Levvel 14](/uploads/images/05-Work/Lev-Vel/_free6/Case_Levvel_14.jpg 2600w, /uploads/images/05-Work/Lev-Vel/_free5/Case_Levvel_14.jpg 2200w, /uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_14.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_14.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_14.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_14.jpg 600w )
![Case Levvel 18](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_18.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_18.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_18.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_18.jpg 600w )
![Case Levvel 04](/uploads/images/05-Work/Lev-Vel/Case_Levvel_04.gif)
![Case Levvel 10](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_10.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_10.jpg 600w )
![Case Levvel 17](/uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_17.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_17.jpg 600w )
![Case Levvel 16](/uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_16.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_16.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_16.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_16.jpg 600w )
Lev Vel opened up the idea of responsible purchasing to a wider, non-niche audience. Their products have become the easy choice for quality, price, environment and health, across many categories - from smoothies to nappies. The brand is redefining what customers expect from wellness, care and sanitary products
![Case Levvel 01](/uploads/images/05-Work/Lev-Vel/_free6/Case_Levvel_01.jpg 2600w, /uploads/images/05-Work/Lev-Vel/_free5/Case_Levvel_01.jpg 2200w, /uploads/images/05-Work/Lev-Vel/_free4/Case_Levvel_01.jpg 1800w, /uploads/images/05-Work/Lev-Vel/_free3/Case_Levvel_01.jpg 1400w, /uploads/images/05-Work/Lev-Vel/_free2/Case_Levvel_01.jpg 1000w, /uploads/images/05-Work/Lev-Vel/_free1/Case_Levvel_01.jpg 600w )