A cold drink for warm days
SDG
Moscow Mule
    • Industry:
    • Food & Drink
    • Client:
    • Enjoy Wine and Spirits
    • Period:
    • 2019
    • Category:
    • Packaging

2018, we designed Enjoy Wine & Spirits’ Ginger Beer, which became immensely popular at Systembolaget and got us a nomination in the Swedish Design Prize. Consequently, the client asked us to create a line extension that would feel natural and premium, widening Barrels & Drums’ assortment and impact in the category.

Building upon the brand legacy of Barrels and Drums – the Vau de Ville and carnival inspired brand we created for Ginger Beer – we designed a crisp and light packaging, highlighting the fruity and spicy character of a Moscow Mule drink by playing with both the label, the cap and the bottle.

Only by looking at the bottle you can imagine the ice-cold freshness of cucumber, lime and ginger. Cheers!

Moscow Mule

A cold drink for warm days

2018, we designed Enjoy Wine & Spirits’ Ginger Beer, which became immensely popular at Systembolaget and got us a nomination in the Swedish Design Prize. Consequently, the client asked us to create a line extension that would feel natural and premium, widening Barrels & Drums’ assortment and impact in the category.

Deliveries
  • Packaging
Moscow Mule 01

We designed a crisp and light packaging, highlighting the fruity and spicy character of a Moscow Mule drink by playing with both the label, the cap and the bottle.

Moscow Mule 07
Moscow Mule 06
Moscow Mule 03
Moscow Mule 02