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- Industry:
- Food & Drink
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- Client:
- Enjoy Wine and Spirits
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- Period:
- 2019
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- Category:
- Packaging
2018, we designed Enjoy Wine & Spirits’ Ginger Beer, which became immensely popular at Systembolaget and got us a nomination in the Swedish Design Prize. Consequently, the client asked us to create a line extension that would feel natural and premium, widening Barrels & Drums’ assortment and impact in the category.
Building upon the brand legacy of Barrels and Drums – the Vau de Ville and carnival inspired brand we created for Ginger Beer – we designed a crisp and light packaging, highlighting the fruity and spicy character of a Moscow Mule drink by playing with both the label, the cap and the bottle.
Only by looking at the bottle you can imagine the ice-cold freshness of cucumber, lime and ginger. Cheers!
A cold drink for warm days
2018, we designed Enjoy Wine & Spirits’ Ginger Beer, which became immensely popular at Systembolaget and got us a nomination in the Swedish Design Prize. Consequently, the client asked us to create a line extension that would feel natural and premium, widening Barrels & Drums’ assortment and impact in the category.
- Packaging
![Moscow Mule 01](/uploads/images/05-Work/Moscow-Mule/_free6/Moscow_Mule_01.jpg 2600w, /uploads/images/05-Work/Moscow-Mule/_free5/Moscow_Mule_01.jpg 2200w, /uploads/images/05-Work/Moscow-Mule/_free4/Moscow_Mule_01.jpg 1800w, /uploads/images/05-Work/Moscow-Mule/_free3/Moscow_Mule_01.jpg 1400w, /uploads/images/05-Work/Moscow-Mule/_free2/Moscow_Mule_01.jpg 1000w, /uploads/images/05-Work/Moscow-Mule/_free1/Moscow_Mule_01.jpg 600w )
We designed a crisp and light packaging, highlighting the fruity and spicy character of a Moscow Mule drink by playing with both the label, the cap and the bottle.
![Moscow Mule 07](/uploads/images/05-Work/Moscow-Mule/_free4/Moscow_Mule_07.jpg 1800w, /uploads/images/05-Work/Moscow-Mule/_free3/Moscow_Mule_07.jpg 1400w, /uploads/images/05-Work/Moscow-Mule/_free2/Moscow_Mule_07.jpg 1000w, /uploads/images/05-Work/Moscow-Mule/_free1/Moscow_Mule_07.jpg 600w )
![Moscow Mule 06](/uploads/images/05-Work/Moscow-Mule/_free6/Moscow_Mule_06.jpg 2600w, /uploads/images/05-Work/Moscow-Mule/_free5/Moscow_Mule_06.jpg 2200w, /uploads/images/05-Work/Moscow-Mule/_free4/Moscow_Mule_06.jpg 1800w, /uploads/images/05-Work/Moscow-Mule/_free3/Moscow_Mule_06.jpg 1400w, /uploads/images/05-Work/Moscow-Mule/_free2/Moscow_Mule_06.jpg 1000w, /uploads/images/05-Work/Moscow-Mule/_free1/Moscow_Mule_06.jpg 600w )
![Moscow Mule 03](/uploads/images/05-Work/Moscow-Mule/_free6/Moscow_Mule_03.jpg 2600w, /uploads/images/05-Work/Moscow-Mule/_free5/Moscow_Mule_03.jpg 2200w, /uploads/images/05-Work/Moscow-Mule/_free4/Moscow_Mule_03.jpg 1800w, /uploads/images/05-Work/Moscow-Mule/_free3/Moscow_Mule_03.jpg 1400w, /uploads/images/05-Work/Moscow-Mule/_free2/Moscow_Mule_03.jpg 1000w, /uploads/images/05-Work/Moscow-Mule/_free1/Moscow_Mule_03.jpg 600w )
![Moscow Mule 02](/uploads/images/05-Work/Moscow-Mule/_free6/Moscow_Mule_02.jpg 2600w, /uploads/images/05-Work/Moscow-Mule/_free5/Moscow_Mule_02.jpg 2200w, /uploads/images/05-Work/Moscow-Mule/_free4/Moscow_Mule_02.jpg 1800w, /uploads/images/05-Work/Moscow-Mule/_free3/Moscow_Mule_02.jpg 1400w, /uploads/images/05-Work/Moscow-Mule/_free2/Moscow_Mule_02.jpg 1000w, /uploads/images/05-Work/Moscow-Mule/_free1/Moscow_Mule_02.jpg 600w )