For many years, Blossa held an unthreatened position in new and innovative mulled wine flavours. Today, this is not the case anymore. Competitors are catching up by launching their own versions of unexpected flavours as a mean of competition. So, what could Blossa do to vitalise the brand further and manifest the position as not only a market leader – but the market leader?
When we started working with Blossa for the 2011 Edition we created a design concept with the purpose of evolving with each new annual release. This would move the brand into a larger context beyond taste and perception of a traditional Christmas drink. Blossa could continue the yearly releases, adding new exciting tastes to the traditional beverage but in a larger context and with a greater story to tell. Since 2013 Blossa has travelled to six different destinations – from India to the Swedish wildwoods – to collect the most interesting ingredients and design elements available.
The launch is considered a prime happening in Sweden every year. After a long timeline of new styles, it still attracts lots of press and buzz in social media, as well as in magazines, food networks, morning shows, and evening press. It’s enormously popular among stylists, bloggers, and as a design object for collectors. It’s also common for the product to be sold out several days or sometimes weeks before the Christmas weekend, and this year it even broke new sales records at Systembolaget. Let’s just say that we’re proud.
When we started working with Blossa for the 2011 Edition we created a design concept with the purpose of evolving with each new annual release. Since then Blossa has travelled to nine different destinations – from India to the Swedish wildwoods – to collect the most interesting ingredients and design elements available. The launch is considered a prime happening in Sweden every year.
Blossa travels to Japan and discovers yuzu, ginger and the art of shūji (Japanese calligraphy). We hired a master in shūji to get it just right. The coordinates guide us to the city of Kochi on the island of Shikoku, where the yuzu fruit grows. White pearlescent finish, crowned with a red cap makes for a strong entrance
Blossa goes to Dalarna in Sweden. The design inspiration was found in the famous kurbits paintings Dalarna is known for. Both the red and blue colour originates from the area, the Faluröd (Falu-red) and the Dalablå (Dala-blue)
In 2014, Blossa went to Provence to find inspiration among sun dried flowers and catch the taste of billowing lavender fields. The coordinates for this year’s bottle take us to the picturesque village of Digne les Bains – the capital of the lavender trade. The graphic element is inspired by the lush lavender fields. The cap features a traditional Provençal emblem
Blossa travels to the British Islands in search for the perfect Earl Grey tea. The coordinates take us to The London Tea Company, situated not far from Buckingham Palace. Inspired by the afternoon tea tradition, the design of Blossa 15 manifests the British tea culture
The coordinates 63°69'72.0"N 13°81'76.7"E bring us to the northern forest Storskogen in Sweden. The flavors are arguably the most exotic to date, featuring Crowberry and caramelized Birch Sap with a hint of smoke. The design is a tribute to the mystery and depths of the Swedish forests, and the gold elements symbolize the treasure of flavors to be found. Read more over at The Dieline
Glögg is well known for spreading warmth in cold winter months and Blossa Annual 2017 is a true manifestation of this. The coordinates 28°39’24.2’’N 77°13’18.5’’E lead us to the spice market Khari Baoli in Old Deli. The design is inspired by Indian Truck Art, with colourful paintings and patterns. The beverage tastes of sunny mango, cumin and a hint of chili, which all have inspired the colours on the bottle, from the gradient to the purple detailing
Blossa 18 heads to the Amalfi Coast with a taste of limoncello and Mediterranean herbs. The design has been inspired by classic Italian delicatessen packaging and the Futurism movement that originated in Italy in the early 20th Century. The turquoise bottle brings to mind the glittering Mediterranean Sea along the Amalfi Coast. The sunburst yellow cork pays homage to the lemons and limoncello that inspired the flavour
Blossa has travelled in search of inspiration to the Hawaiian island of Oahu. The pattern adorning the Blossa 19 Aloha bottle, imitating the Aloha shirts of the 1950s, depicts hibiscus flowers. The bottle’s beautiful coral colour was inspired by the coral reefs surrounding the Hawaiian Islands. The turquoise colour of the numbers refers to the sea and the surfing culture, whereas the cap imitates the colour and texture of a coconut
Blossa Annual 2020 is inspired by Marrakech, Morocco. There lies the city’s famous market square Djemaa el-Fna, surrounded by cafés, where traditional sweet Moroccan mint tea is served. It tastes of fresh mint and green tea combined with traditional glögg spices.