Celebrating 20 Years of Blossa Annual
SDG
Blossa Annual 23

This year, Blossa's annual glögg celebrates 20 years by returning home to seek inspiration from the vibrant squares, bustling breweries, and narrow alleys of Stockholm's Old Town (Gamla Stan). The design illustrates Blossa's wonderful journey, which began in Gamla Stan in 1895. As the atmosphere is especially pleasant here in the evenings, we used luminescent ink that reveals itself on dark, crisp winter nights. The number 23 is set in Eksell Display by Letters From Sweden. The glögg features the taste of fresh raspberries and floral hops. A unique and long-awaited addition to this year's annual glögg was the launch of an alcohol-free version.

Blossa Annual 23

Celebrating 20 Years of Blossa Annual

This year, Blossa's annual glögg celebrates 20 years by returning home to seek inspiration from the vibrant squares, bustling breweries, and narrow alleys of Stockholm's Old Town (Gamla Stan). The design illustrates Blossa's wonderful journey, which began in Gamla Stan in 1895. As the atmosphere is especially pleasant here in the evenings, we used luminescent ink that reveals itself on dark, crisp winter nights. The number 23 is set in Eksell Display by Letters From Sweden. The glögg features the taste of fresh raspberries and floral hops. A unique and long-awaited addition to this year's annual glögg was the launch of an alcohol-free version.

Deliveries
  • Packaging
  • Illustration
Blossa 2023 both
Blossa 2023 15 v2
Blossa 2023 alkoholfri 1x1
Blossa 2023 glowing

As the atmosphere in Gamla Stan is especially pleasant in the evenings, we used luminescent ink that reveals itself on those dark, crisp winter nights.

The bottle illustrations was also translated into a physical installation. Launched at NK (Nordiska Kompaniet) in Stockholm.

Pang Pang Blossa Pressbild 1
Pang Pang Blossa Pressbild 2 v2

In 2023, Blossa collaborated with Pang Pang Brewery to create a limited edition sour beer – Blossa Glögg Sour.

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